This seminar centers around a 2017 city-branding campaign, “In Antwerp We Speak Diamond! Diamond Capital Since 1447.” Jointly engineered by PR representatives from Antwerp’s diamond industry (AWDC) and the city's government, this campaign sought to shore up Antwerp’s precarious position in the global diamond supply-chain.
Sam Shuman assesses why Antwerp’s reigning right-wing nationalist party, N-VA (the New Flemish Alliance), chose to associate its city with a luxury commodity traded by “foreign” merchant communities. What might be the relevance of the “port Jew” for Europe in the 21st century?
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Photo Credit: Antwerpsche Diamantkring